Banking Industry in Malaysia Essay

Money is closely linked to our lives, so the financial institutions become an inevitable and important part of our lives and people are always focusing on the situation of financial institutions. So the banking industry is the most suitable topic to study. Then, we decided to use scenario model to analyze the industry (Showed by diagrams 1). Diagram 1 After analyzing the situation of the industry, we choose ten years because it is the most proper time for our scenarios. The environment can not reach the enough degree to support these scenarios if the time is too short. On the other hand, long period of time is hardly to forecast the future careers. In the process of searching materials about banking industry, we found the major Stakeholders influencing the industry. They are government, consumers, and competitors in term of development of banking industry. The banking industry in Malaysia started from the early 1900s , in 1913 Malaysia’s first domestic bank – Kwong Yik (Selangor) Banking Corporation (now Malayan Banking Berhad) was set up, as thriving profits from rubber plantations and the tin industry. Besides, a statutory body, Bank Negara Malaysia (Central Bank), which is wholly-owned by the Federal Government, was established to the need for a governing body to oversee the activities and operations of the numerous banks in the country. Now, In Malaysia banks mainly consist of commercial banks, Islamic banks, and merchant banks. In addition, Malaysia has become an international Islamic Financial centre (Edge, 2006). As far, the banking industry in Malaysia has made conventional banking products and services, such as deposits and loans or hire purchase, taking on more advanced features, which are facilitated by advanced technological developments and make bank customers easier and simpler methods and processes of going about their daily banking. Furthermore, it also has introduced new products and services like credit and debit cards, investment products, financing products and services, and so on. RHB bank, which stands for Rashid Hussain Berhad, from throngs of banks for some reasons. Firstly, we are more familiar with it for it is a bank surroundings our. Secondly, we think it has a great potential RHB Bank is one of Malaysia’s leading financial service providers, offering commercial banking, corporate and international banking services. RHB Bank has built an impressive 200 branch network across Malaysia and also has a number of overseas branches, the majority in neighboring Singapore what’s more, after being acquiring by government in March, 2007, it becomes more competitive compared with other banks (Edge, 2006). Identify and discuss on the main driving forces shaping and affecting the industry. Business organizations exist to turn inputs from their environment into goods and services which customer in the environment want to purchase. This transformation process within the organization cannot be seen as a steady state, because external environment influences have a tendency to be continually shifting, having the effect of undermining the current balance within the system. The environment influencing business organization mainly involves the macro-environment, the micro-environment and internal environment. In our essay, we will use macro-environment, which comprise political, environment, socio-cultural, technology, legal and ecological factors, to analyze Malaysian banking industry environment. Political The political environment is one of the less predictable elements among them. In Malaysia, the Government has proposed that Malaysian-owned banks be given five-year tax exemption on income received from their new branches or remittances from subsidiaries overseas, operating within the three-year period, from the year of assessment 2007 to encourage banks to expand overseas and establish a regional presence. Furthermore, the Government will establish an Overseas Investment Fund (OIF), with an allocation of RM100 million to provide soft loans to domestic companies to finance start-up  costs of doing business overseas (Amparo and Sickles, 1994). Furthermore, to attract more foreign funds and streamline tax treatment on profits or interest income received from all financial institutions, the government proposed that profits or interest income received by non-residents from financial institutions should be exempt from tax. Economic Malaysia has been experiencing a promising economic since 2005 under the marked growth of global economic, real economic growths in Malaysia has been strengthened and real gross domestic product of Malaysia has been expanded from 2005, with growth gaining momentum since then. This growth was driven mainly by private sector activities. Real private consumption expenditure is keeping sustained at high rate, driven by continuing income growth, stable labor market conditions and strong consumer confidence. When the business activity become flourishing, people are reluctant to keeping savings, however they have strong willing to invest to increase their money value (Aziz, 2005). Monetary transactions are conducted in Ringgit Malaysia (RM) and sen, which is the Malaysian paper and coin currency respectively (Kadir, 2007). Credit cards are also accepted widely in commercial businesses, while travelers’ cheques may also be changed at any commercial banks, hotels and authorized money changers. This will bring banks desirable opportunities along with the increase in the number of traveler to Malaysia. Government influences on macroeconomic activity through such means as fiscal policy, monetary policy. As for fiscal policy, the Government introduced a stimulus package, which focuses on selected projects with strong linkages to ensure maximum stimulus to economic growth and short gestation periods while meeting socio-economic objectives, worth RM7 billion to boost economy recovery. Since early August 1998, monetary policy has become accommodative by reducing interest rates to reinforce expansionary fiscal policy and revive the economy (Aziz, 2006). The intermediation role of the banking institutions came to the forefront during the crisis period. Banking institutions were excessively cautious in their lending decisions, causing a sharp slowdown in credit under an environment of uncertainty, to avoid a credit crunch situation. Banking institutions with sufficient capacity were encouraged to achieve a minimum loan growth rate of 8% for 1998. The motivation for the 8% credit floor was to free the banking institutions from the self-imposed credit freeze (Kadir, 2007). Technological The Government is also playing a vital role in technological development of banking industry in Malaysia by promoting E-payments nationwide. As most of the individuals and business have payment transactions with the Government. This practice will help to store and collect bank account numbers, E-payments and receipt notices and instructions for how to do these electronic payments. According to the BNM, 2005 all corporations and institutions at this forum the course of action result of reengineering in organization to fully use of E-payments that provided by financial institutions and outworkers (Appelbaum, 1991). E-channel, online banking systems are using computers, telephones and the internet. ATM is the most commonly used electronic channel through out the country facilitate bank customers to conduct transactions 24 hours in a day. Phone banking is also another e-banking option can be use 24 hours a day and can made all type of transactions. RHB is using Tele-banking known as remote banking. PC banking is the 3rd form of e-banking that could be done by downloading application software in house or office. Technology varies as the time passed like the ATM & Telephones was the first Multimedia wave invented 30 years ago after that it includes some more features of PCs & Online services. Along with them E-cash stored are smart cards and Interactive videos no need to go to ATMs to withdraw money because technology hooked to any multimedia devices such as PC, Interactive TV and also Cell phones. Onyx Software Corporation has been appointed by RHB Bank to develop its  customer relationship management (CRM) initiative and build an enterprise-wide platform designed to enhance its ability to meet customer needs and improve integration between the sales force and customer call center in an increasingly competitive marketplace (Appelbaum, 1991). Threats were disintegration, the cannibalization of existing delivery channels, risk of standardizing on the wrong technology platform and the inability to keep pace with changing technology. The obstacles included security risks, network and system instability and the difficulty of integrating different systems. Socio-Cultural This consumerism society was only created dues to the banking system encourage ‘buy today, pay tomorrow’, which makes a maintained push to drive up retail customer numbers. At present, the number of Malaysian aged 60 years and above is estimated to be 1.4 million and is projected to increase to 3.3 million in the year 2020. It also increased over the years. So number of people aged 60 can do work more number in future years. As Malaysia is the Muslim country so Islamic banking is very important factor in banking industry. Malaysia life style people love to do shopping and visitors comes from all over the world banks can extend their existing Privileges and Benefits programmes in Malaysia. Banks are targeting a new generation of life style driven people who celebrate in freedom, traveling and giving their lives new perspectives (Alexandrov, 2000). The banking system with all its complexities, challenges and opportunities touches virtually all aspects of customer’s daily lives. Using a credit card to make a purchase, writing a personal or business check, paying bills and moving funds online or accessing your funds through an automatic teller machine daily used in the banking system. There is certainly significant data to suggest that profitability,  business growth and increased market penetration could be the outcome for the banks that aggressively pursue the minority community as a business objective. Fortunately many banks across the country are recognizing the business value of minority communities as emerging markets. It is because 40% of the Malaysian population consists of minorities (Alexandrov, 2000). Ecological Business does not operate in a vacuum. Activities inevitably lead to a series of ecological and social impacts (Anonymous, 2002). At the bank, through the provision of finance and banking services to a wide variety of business customers, can be more far-reaching and profound than the direct impact of our actual operations, so they have put measures in place to ensure that this impact is managed. 1) Social Responsibility †¢ Anti-money Laundering It is the disguising of funds derived from criminal activity to give them legal respectability. It has been estimated by the International Monetary Fund that such financial flows are equivalent to between 2% and 5% of global Gross Domestic Product (Clavin, 2001). With effect from December 2001, the Financial Services Authority (FSA) has assumed greater formal powers to supervise and enforce corporate and individual compliance with laws and regulations relating to money laundering (Clavin, 2001). For instance, all bank staff are obliged to report any transaction which they suspect might be related to drugs, terrorism or other serious crimes. Equally importantly, they are instructed not to reveal to a customer that they are being investigated. Besides, the Co-operative Bank is in the process of implementing additional awareness and training measures to underpin its full compliance with FSA requirements. Additionally, a money laundering helpdesk has been launched to help staff with any queries. 2) Health and Safety The Co-operative Bank’s Health and Safety Officer has provided one to one training with managers and team leaders. The bank took part in the â€Å"European Week for Safety and Health† and was recognized by the Health and Safety Commission for its efforts towards raising Health and Safety awareness. Formal accredited training has been delivered to facilities staff to improve awareness and assist with their Health and Safety inspection responsibilities. A staff handbook has been produced and distributed to raise staff awareness of the Co-operative Bank’s absence policy. During 2002, the bank made further investment in occupational health services with the expansion of the medical services unit. 3) Protection of Natural Environment †¢ Ecologically-sound Paper Global paper demand is the single largest use of wood fibre. In order to relieve pressure on the environment and reduce the amount of paper waste going to landfill, banking industry should aim to use increasing amounts of ecologically-sound paper which is considered an efficient use of resources and protects old growth forests from logging. When compared with virgin paper, the use of recycled paper substantially reduces water consumption, energy use, air pollution, and water pollution. Furthermore, the Co-operative Bank has been seeking to use the most ecologically-sound paper available for the majority of their activities for the past five years. Likewise, the disposal of paper waste also has significant ecological impacts. During 2002, the bank recycled 657 tonnes of paper (Allsop, 2001). Analysis on models. 1) Sky Land There is no need to establish too many banks anymore! In addition, banks need not fiercely compete with each other for choosing the working places. The banks can retract the working places in order to save costs for hiring employees, paying electricity fee, and rental fee. Likewise, from the perspective of ecological environment, it can save lots of resources, such as electricity and papers. Although there is only several banks do the operation for the numerous numbers of customers, â€Å"Sky Land† makes banking industry to be more available, efficient and convenience. Pro If the banks retract some places of their business network, they can save cost, such as kinds of resources, the rent of the place, electricity, labors and the like. Therefore, the banks can save the money. Con In regard to the pace of developing technology and attitude to the new high-tech, the technology will not develop the level to support the plan to be applied in 10 years. Hence, banks can not implement this scenario. In addition, some people may not have their own computer or even telephone or phone. Therefore, they can not get in touch with banks. Conclusion This project cannot be successful, because not sure for the technology either can achieve the enough level to support this project. 2) FRV Nowadays, hackers keep increasing in technology manner. Banking industry has to summon the way to solve the problem. FRV is a system includes fingerprint, retina and even voice identification functions, the highest technology system. Every people have different voice, retina, and fingerprint, efficiently make use of them are benefit to banking industry. For instance, customers have to put their fingers on the fingerprint machine that verifies their personal identities, includes get to know the amount of money. Likewise, voice can differentiate each people and it can be used in  saving and drawing. In addition, their retina has to be checked for transferring. Moreover, banking industry invents â€Å"FRV† which includes fingerprint, retina and voice and customers have to do them in the meantime for recognizing their identities. Furthermore, it puts aside the troubles of bank book, bank card, and even credit card. For instance, fingerprint, retina, and even voice system combine together and install into the ATMs, people use their fingers or eyes to save or draw money, instead of their bank cards. Pro It is safety for customers to make transaction with banks. Besides, it brings a lot of convenience to customers who can go to bank directly without carrying anything. For banks, they can save some overheads and make more profits, for they can lay off some employees. Con It will take rather a lot of money to introduce the fingerprint and retina system in the banking industry. The system is only a tool, it is very instable. For instance, if there is a bug we do not know, it may destroy the database and loss the information of customers, and make lots of loss. Conclusion This planning can be success, because the fingerprint and retina system is already mature. This system has been applied in detecting criminal case by policeman; example is â€Å"Henry system†, which classifies each fingerprint in terms of its arches, loops, whorls, composite style prints, and the location of certain fixed points and ridges. It is easy for banking industry to put it into practice. In addition, this project will improve the safety of customers a lot. Therefore, this system will be popular in the banking industry in the next ten years. Recommendation The banks who want to introduce the FRV have many barriers, such as costly and instable. Despite of these which are also can be solved easily. They can ask the suppliers who are familiar as they can give more discounts for them.  Furthermore, government is a good supplier as they can support the banks for introducing the system. Yet, employ engineers for repairing the systems when they are spoiled. Using â€Å"Backup† and â€Å"Defragmenter† are also the ways to reduce barriers. In addition, they also can establish a department for checking the system daily or monthly. 3) Automatic Bank Operator Along with the society development keep advancing, banking industry is able to introduce much more high-tech equipments. Firstly, the banks just only have to possess computers and phones with high technology â€Å"Automatic System† which includes automatic responding and do transaction for customers. Besides, they only have to hire a few employees to operate the computers. Secondly, customers can contact with â€Å"Robot Operator† to save, withdraw, and others banking functions. Be more bravely, it is better to invent â€Å"Robot Operator† which does transaction for customers. Thirdly, customers use the computers through the Internet to have a connection with the banks which includes â€Å"Automatic System†, giving responses to the customers via â€Å"BCR† (Banking Chat Room) that chat online which can contact with lots of customers in the meantime. Moreover, banking industry merge the three functions which is called â€Å"ABO† (Automatic Bank Operator), can save much money and earn a tremendous of money in the future. Eventually, in the next ten years, banks do not need employees to transact the business. Pro The â€Å"Automatic System†, â€Å"Robot Operator†, and â€Å"BCR† can do work instead of human, and banks incline to lay-off employees. The banks directly save much money in overheads. Con It costs much money for the banks as they have to invest a tremendous of money into this high technology equipment. Furthermore, it also needs longer time to get back the costs of investment and even much more long time to get profit. When the technology system goes wrong and cannot be operated, which cause the transaction be more trouble and the banks have to pay for their  mistakes. Moreover, they also have to employ engineers repair the system. Recommendation The banks can ask government to support their â€Å"ABO† in investment as these investments have to put much capital into it which is very costly and risky. Besides, they can search the suppliers who sell the raw materials and equipments to be cheaper or given discount. 4) Loving Needy In the next ten years, there are many countries will become ageing population society, the tremendous of old folks are retire or disabilities who do not have enough money to sustain their lives. Therefore, they need money to make their lives become better or even just only need to survive. In turn, the government needs more money to the welfare work for the needy. For instance, the government does a policy that is named â€Å"Loving Needy† to require the entire banking industry reel off 10 percent to 50 percent interests of the customers’ deposits. It is available and efficient to the whole society. Pro The needy can get the money via â€Å"Loving Needy† to have better live. Besides, the banks can reduce the welfare costs in other ways. Con It seems like the banks oblige customers to real off their portion of deposits. They cannot do anything to reject the government, else they just only can do strike on the government daily for rejecting them to do it. Conclusion All the banking industry does to the needy are correct and available. They ought to do this welfare work more often and even throughout the world.

Identify the Key Aspects of Current Legislative Requeirments and Code of Practice Relevant to Your Subject and the Type of Oragnisation Within Which You Would Like to Work

IDENTIFY THE KEY ASPECTS OF CURRENT LEGISLATIVE REQUEIRMENTS AND CODE OF PRACTICE RELEVANT TO YOUR SUBJECT AND THE TYPE OF ORAGNISATION WITHIN WHICH YOU WOULD LIKE TO WORK At present there is no specific legalisation related to beauty/ holistic/ wellbeing, it’s self not statutorily regulated. Therapies operate within their own codes of practice which relate to the ethical actions of the therapist in any situation including teaching and sharing the benefits of such therapies through consultation. Aromatherapy and nail treatments teaching though must take into consideration legislation regulating the use of potentially harmful oils and substances: ? Control of substances hazardous to Health 2002 (COSHH) ? Good management which help asses risks, implement any measures need to control exposure and establish good working practice. There is however legislation which cross-cut organisations and must be observed regardless of regulation such as: ? Equal opportunities Act ? Data protection Act 2007 Safeguards the fundamental rights of individuals with regard to the processing of personal data and its free movement ? Health and Safety at Work Act 1974 ? Protecting others against risks to health and safety in connection with the activity of persons ? Special educational needs and disabilities act 2001 ( an amendment to the Disability discrimination act 1995) ? Making it unlawful to discriminate against disabled persons in employment and the provision of goods and facilities Offering th e holistic and beauty courses means being aware of legislation pecific to the settings which make provision about quality standards, independence, wellbeing and choice relating to the way in which services are delivered. ? Further education training act 2007 ? The health and social care (community health standards) act 2003 ? Our health, our care, our say: a new direction for community services 2006 ? Choosing health: making healthy choices easier 2004 ? FENTO standards for teaching and supporting learning in further education ? Office for standards oin education (OFSTED) ? Employment equality (age) regulations 2006 – vocation training ? Learning and skills act 200

Accounting Theory Half a Defence of Positive Accounting Research

The main aim of this report is to critically evaluate the article "Half a defence of positive   accounting research" by Dunmore (2010) in order to develop understanding in the area of   accounting research theory. On the basis of this article, positive   accounting research can be defined as a research which is used to successfully complete broader intellectual scientific research projects with the purpose to understand the cause and effect relationships in the world under a study (Dunmore, 2010). Positive   accounting is considered in this article as a research program, which is aimed to develop human behaviour's casual explanations in accounting settings. The report provides a summary of the article in terms of the main arguments including aim, overall findings, and its theoretical contribution and arguments. It also discusses the value of hypothesis and its relationship with the literature review. It also identifies and discusses the theoretical framework of the paper contributing to the research element. Moreover, it also presents the article's significance and limitations by discussing methodology used and research conclusion that is justified by the methodology, impact of the limitations on the article's significance, and findings. In last, it summarizes the main points by depicting the implications of the critique. The main aim of the article is to examine the ontology (system) and epistemology (philosophy) of a positive accounting research program. It is found from the article that the logic of statistical hypothesis testing while superficially correspondent to Popper's falsification criterion is not so strong. The main argument behind this is that falsification is not able to perform its normal function because many assumptions must come in the theoretical   anticipation and falsifying the anticipation does not explain which assumption is wrong (Dunmore, 2010). It means that the theory cannot actually be falsified. In addition, the author also found that although the potential of the broad positivist research program is strong enough, however it is lowered by insufficiencies in the practice. For instance, some common problems were identified including 'building casually theoretical models to be tested, excessive trust on the logic of hypothesis testing, a lack of interest in the parameters' numerical value, the use of theory as a way to examine qualitative data rather than testing of the explanations, and insufficient replication to justify assurance in accepted findings that affect the use of this program' (Dunmore, 2010). The researcher also argued that the current way of using positive research in accounting is not effective and it is largely incompetent to attain scientific objectives. But at the same time, the researcher also argued that the use of 'Kuhn's description of normal' science can be quite effective in the context of positive accounting research. Thus, it can be stated that this article significantly contributes in developing knowledge towards the effective utilization of positive research program in accounting studies so that better results can be produced and objectives can be attained. It can also be stated that it is essential to use specific models to test theories, better measurement, use of parameters, and extensive replication for designing effective quantitative positive research. As a part of intellectual research project, the author developed four hypothesis. The first hypothesis is   related with the presence of a world, which is independent to the people's imagination. It is because people do not develop them and therefore, events in such situations cannot be controlled by individuals. The second hypothesis is that in such a kind of world, events have causes, which are also a part of the world (Dunmore, 2010). It is the reason that events are not completely random as well as the results of intervention from the outside world. The third hypothesis is that there is potential for general people to attain fairly dependable and authentic information about events in the world through a careful observation. It also indicates to the importance of observation, which is mainly used for understanding the world and its causes as event. But at the same time, it is also possible that people can be wrong in their observations as observations are not completely disconne cted to the world. Lastly, the main purpose of intellectual research project is to use observation to develop knowledge about the world, mainly in the case of causation (Dunmore, 2010). Additional, individuals attempt mental models because these help in correctly mapping the casual processes that take place in the world. All these hypothesis are valuable because these provide a background to successfully conduct an intellectual enquiry. In addition, these are also valuable to prove different theories in the context of positive accounting research. In addition, the results of this article developed based on these hypothesis can be valuable to enhance the relevancy of positive accounting research. Moreover, in an intellectual research, it is also assumed that non worldly things such as gods and spirits cause an event in this world (Dunmore, 2010). But, concurrently, there is disagreement in relation to the thing that cause an event. Similarly, in this article, the role of human behaviour in the context of accounting research is discussed. The author is intended to resolve the issue that how the current practice of accounting research fails to meet the requirements to execute the research program in a successful manner. Through this article, the researcher is not affirming the truth of these hypothesis, but simply asking for a 'willing suspension of disbelief' to allow their discussion. It also indicates that these hypothesis are developed by the researcher on the basis of the literature review to clear the doubt about the truth in the context of positive accounting research. In addition, the author developed these hypothesis for this article in a tentative and conscious way by considering human experiences and value with the review of available literature. The literature review in this article is also supportive to provide sufficient proves in the context of falsification and hypothesis testing as well as the use of models and frameworks to ensure the proper utilization of positive accounting research (Dunmore, 2010). Overall, it can be stated that by developing knowledge regarding existing accounting research theories and models, literature review helps in building hypothesis for this enquiry. In this article, the author reviews the wider intellectual project in a brief manner with its system and philosophical assumptions to understand the significance as well as deficiencies of positive accounting research. The author used different theories to examine the importance and inadequacies of positive accounting research. For instance, the use of theory by Kuhn (1970) suggested that "positive research may be a paradigm which is optimal for solving accepted puzzles" (Dunmore, 2010). Concurrently, the example of positive accounting research also provides a theoretical framework for this article. For instance, through the views of Watts and Zimmerman (1978, 1986, 1990), Dunmore (2010) clarifies that the concept of "positive accounting theory" is more extensive than their particular theory. It encourages the author to find the ways that can be used to enhance the effectiveness of accounting research. In addition, the author also used a theoretical framework as 'fundamental model of rational self-interested human behaviour' suggested by Fukuyama (1995, p. 13) (Dunmore, 2010). It shows that human behaviour is not capable to defended in quantitative terms. Concurrently, it is evaluated that this model is correct about 80% of time. It is also the reason that behaviour in accounting context is examined by some accounting research without assuming rational behaviour. For example, judgements by the audit experts, use of discretion by the managers in performance evaluation systems, etc (Dunmore, 2010). At the same time, Popper's theory of falsification and hypothesis testing is also an important part of the theoretical framework of the chosen article. Scientific researchers involve the collection of both qualitative and quantitative data and Popper's criterion is helpful to understand the philosophy of science at all (Michael, 2015). The use of this theory is beneficial to perform positive accounting research in a scientific context. In this article, the criteria of falsification is applied to evaluate the possibility of developing falsified principles within the positive accounting research. As per the falsification criterion, a theory can only be scientific when the variables can be developed in terms of principles (Baruk, 2008). Moreover, audit-complexity and audit-fee are other parts of theoretical framework in this article, which are used to discuss the importance of measurement in comparison of the testing. In order to enhance the effectiveness of positive accounting research, it is essential to define and measure the concepts so that the testing can be made more reliable and valid (Mintz, 2013). In this article, through the use of principles and assumptions, normal science theory of Kuhn is discussed. This theory shows that to make sure about the presence of scientific nature in a theory, it is important to discuss common paradigm. Moreover, normal science theory states that success of each theory is not critical due to the importance of problem-solving science nature. This theory also promotes the organization of in-depth study with the adoption of a puzzle solving approach for conducting scientific enquiry (Biondi and Zambon, 2013). At the same time, this theory is considered in this article as an impo rtant way to identify the limitations of positive accounting research. On the basis of the review of the chosen article, some implications and limitations are identified. The key strength of the article is related to the method of data collection as it enabled the researcher to define different models and theories in the context of positive accounting research (Hoque, 2006). Moreover, it also supported the researcher to justify the arguments for deficiencies in the practice of current positive accounting research. In addition to this, the inclusion of literature from qualitative and quantitative research perspective, accounting, and auditing also enabled the author to design a suitable theoretical framework for this study (Dunmore, 2010). The use of Popper's criterion was also significant to learn about the process of hypothesis testing. Concurrently, the author also found this theory's limitation as it does not include any aspect to invent a new theory. The author also discussed the importance of creativity and imagination process to enhance the streng th of positive accounting research. The consideration of ontology and epistemology of positive research by discussing interpretive and inductive aspects as well as human behaviour, rational conduct, and normal science theory are also effective to enhance the validity of this article (Wolk, Dodd, and Rozycki, 2016). In addition, it can also be discussed that the author described the theoretical conclusions from the research. For instance, the author discussed that the example of positive research in accounting has no means exhaustive, but he effectively defined that the concept of positive accounting research is large enough than the theory. The author also concluded that 'any research aiming to understand the nature and causes of particular accounting phenomena, even if those causes lie in non-rational aspects of human psychology, qualifies as positive and scientific accounting research' (Dunmore, 2010). In their views, the accounting phenomena is caused by 'the operation of rational self-interest among parties who interact through express or implied contracts in various types of organization'. The author acknowledged the limitation of this theory as Dunmore (2010) clearly discussed in this article that Watts and Zimmerman's theoretical model does not draw appreciably all the areas of positive accounting research. But, at the same time, this theory is significant to make accounting choices by the managers of the company, reporting and pricing decisions by auditors, standard setting decisions by the politicians and regulators, and expert advice offered by the academics (Mattessich, 2007). Thus, it can be stated that the author provided effective theoretical conclusions from the research that are also justified by the methodology.   For example, the author provided recommendations in the article for quantitative positive research, which enhance the validity and reliability of the res earch outcomes. In order to summarize the above discussion, it can be concluded that this article includes adequate discussion of different models and theories, which are effective to develop knowledge regarding the positive accounting research. In addition, it can also be stated that the recommendations provided in this research are also effective to successfully complete a scientific quantitative research study.   In addition, the researchers can avoid insufficiencies such as building of theoretical model, lack of measurement, and hypothesis testing model in order to make sure about the success of accounting research. Baruk, I. (2008). Causality I. A Theory of Energy, Time and Space, Volume 2. Lulu.com. Biondi, Y. and Zambon, S. (2013). Accounting and Business Economics: Insights from National Traditions. UK: Routledge. Dunmore, P.V. (2010). Half a Defence of Positive Accounting Research. Retrieved From: https://www.massey.ac.nz/~pvdunmor/HalfaDefence.pdf Hoque, Z. (2006). Methodological Issues in Accounting Research: Theories, Methods and Issues. Spiramus Press Ltd. Mattessich, R. (2007). Two Hundred Years of Accounting Research. UK: Routledge. Michael, M. (2015). Evolution by Natural Selection: Confidence, Evidence and the Gap. USA: CRC Press. Mintz, S. (2013). Accounting for the Public Interest: Perspectives on Accountability, Professionalism and Role in Society. Germany: Springer Science & Business Media. Wolk, H.I., Dodd, J. L., and Rozycki, J.J. (2016). Accounting Theory: Conceptual Issues in a Political and Economic Environment. USA: SAGE Publications. 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Peter pan and mary poppins Essay Example | Topics and Well Written Essays - 1250 words

Peter pan and mary poppins - Essay Example They both also allow a chance for adults and children alike to be children again, and go back to that time when nothing mattered except having fun. However, the two stories also have their subtle differences as well. It is true both of them contain high amounts of fantasy and neither of them are set in the real world, and both of them take place to some extent in London, however there are several different running themes that could come into conflict with each other if one was to compare and contrast the two stories. Peter Pan, also known as the Boy Who Never Grew Up originally started as a play back in the early nineteen hundreds. It was then adapted into a book under the title of Peter Pan and Wendy. The story follows the fantasy tale of Peter Pan, a boy who never grew up who lives in never land with the Lost Boys. He is assisted in his mischievous ways by his trusty fairy Tinker bell. The fantasy elements in Peter Pan help keep the story light and full of imagination, which is why it is often filed as a children's tales; and to some degree it is. But beneath the surface is a message that is just as important, if not more important for everyone to understand. Hidden behind the pirates and flying fairies is the message of love and staying true to yourself and true to your youth, and that is a message that every person, child and adult, can listen to and take advice from. This wanting to never ... This seems to be a somewhat subtle way of the author saying that you can shirk growing up as long as you want to, but you also have to be able to accept the responsibilities that come with not growing up. The characters of Peter Pan and Wendy also form literary foils of each other within the work of the novels. Where Peter represents the light heartiness and joys of child hood, Wendy seems to take on a more motherly role, as she has felt the pain and suffering that Peter ignores and doesn't let get to him. These two characters almost play off each other, as Peter and Wendy begin to learn a little more about each other, as well as a little more about how each other looks at life. And while all of this is going on, the evil Captain Hook represents the worrying adult, the darker side of growing up, and the constant fear of time and the next step. Romantic themes also run rampant in the story, with the hormones of Peter struggling with the different female archetypes represented in the story by Wendy, Tinkerbelle, and Tiger Lily. Most of these elements have been severely played down or removed in the later adaptations of this work, however they are clearly and strongly present in the original version of the tale. This subtle tale of love also parallels the feelings of growing up, and how Peter is reluctant to settle down with any of the women in his life and instead ops for the looseness he gets by being Never lands most eligible bachelor. Another subtle theme is often thought to be only done to limit the size of the cast, but the characters of Wendy's father and Captain Hook are often played by the same man. While this may hold little value in the book version of the tale, the subtle connections between these two character's effects on the plot and

The influence of Corporate Social Responsibility (CSR) on Taiwanese Dissertation

The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo - Dissertation Example They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of â€Å"conflict diamonds† or â€Å"blood diamonds† was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. With the media‘s widespread coverage and t he movie â€Å"Blood Diamond†, the transactions between diamond buyers and the military, although not all from such illegal channels, were regarded as intensifying violent tribal conflict. Consequently, the reputation of the diamond industry was blackened (The Kimberly Process, 2013; Pauwelyn, 2003; Worldbank.org, 2013). In response to this situation, the Kimberley Process was organized in 2002. Under the auspices of the United Nations, The Kimberley Process Certification Scheme (KPCS) conducted a list of rules that every diamond trading country should obey: certification of rough diamonds is now required before being exported (Pauwelyn, 2003; Schefer, 2005). This is to "guarantee that their trade does not finance rebel activities" (The Kimberly Process, 2013). To establish a positive prestige from the infamous â€Å"blood diamond† image, and to ensure that De Beers’ â€Å"corporate activities contribute significantly to the development and prosperity of the co untries and communities in which they operate† (De Beers Group, 2013), their CSR principles has developed across five sustainability factors – Economics, Ethics, Employees, Communities and Environment, as all well as obeying the KPCS trading system (ibid). The case of De Beers will be explored, because it is a company which has executed its CSR policy since 2006, which provides luxury industry marketers a possible framework for strategic thinking and the effective use of CSR activities. There has been an upward research trend on how a company’s corporate social responsibility policy benefits consumer communication for several decades (Maignan, 2001). Meanwhile, this academic stream has invigorated the potential marketing development of corporate responsibility initiatives, such as the issue of corporate sustainability, environmentalism and corporate citizenship, among the real business world (Menon & Menon, 1997; Drumwright, 1994; Wigley, 2008; Lee, 2009;). Howev er, most of previous research discussed on CSR is more in the context of sustainability management or shareholder theory, rather than consumer aspects of understanding of this notion. Reinforcing this, Sen and

Reading Activity Assignment Example | Topics and Well Written Essays - 250 words

Reading Activity - Assignment Example As much as women were drawn to humanism, they also got attracted to the scientific revolution and have excelled so much in the field of science. Various women have become lead astronomers, entomologists and great scientists, proving beyond reasonable doubt that women can do better in what previously was male dominated fields. Women like Margaret Cavendish, Mari Merian and Maria Winkelman are classic reference to the importance of educating a woman in the society today (Spielvogel). Despite the difficulties women go through as they try to access education and pursue their careers, women have emerged to be successful and have even excelled more than their male counterparts. It is important for a society to put the girl child on the spotlight in terms of education and career opportunities so that women are empowered to bring about gender parity as well as enlighten the whole society because educating a woman is like educating the whole

Challenging Shakespeare's Hegemonic Position in the Literary Canon Essay

Challenging Shakespeare's Hegemonic Position in the Literary Canon - Essay Example 805). Interestingly, Shakespeare himself was alive during this period. The term ‘literary canon’ is however, far older and was originally used in the context of the books of the Bible that were deemed genuine and possessing authority, but whose meanings were later expanded to include other writings. This literary canon now includes works by Shakespeare, Wordsworth, Dickens, Dante, and all such authors who are seen to be writers of the classics and worthy of serious academic attention. Writers who have been given canonical status are generally celebrated names with universal acclaim (Stevens, 2007). It is true that Shakespeare holds a hegemonic position within the literary canon, but it is not without reason. It can be justified in many ways. To say that he had creative writing ability would be an understatement seeing the enormity of his written work - drama or poetry - and the consistency that he maintains in his writing throughout. Shakespeare’s popularity can a lso quite simply be attributed to his enormous popularity among lovers of literature over the four centuries following his death and that popularity beyond generations alone validating and cementing his reputation as one of the best if not the best dramatist of all time. A point to be kept in mind is that the rise in Shakespeare's popularity to the reaches of being called 'hegemonic' is a phenomenon that started to occur after his death and not during his lifetime. This lends more credence to the fact that sheer popularity among his audience has more to do with why Shakespeare is the subject of this paper. That raises the question of 'What is the reason of Shakespeare's universal appeal?'. And truly it is an intriguing question because it brings one to contemplate over the reasons how an unknown country boy from Stratford-upon-Avon, poor and poorly educated according to the standards of his age arrives at the great city of London and goes to work at odd jobs in a theater. In a year or two he is associated with scholars and dramatists, the masters of their age, writing plays of kings and clowns, of gentlemen and heroes and noble women, all of whose lives he seems to know by intimate association. . . Play after play runs from his pen, mighty dramas of human life and character following one another so rapidly that good work seems impossible; yet they stand the test of time, and their poetry is still unrivaled in any language. (Long) If we look at the age in which Shakespeare was writing, we learn that he was not the sole progenitor of the age's literary vitality on the stage. A star in his own right, Shakespeare shared the sky with others like Ben Jonson and Francis Beaumont among whom Beaumont happened to be the first dramatist who was honored with a burial in Westminster Abbey while Shakespeare was relegated to the obscurity of Stratford-upon-Avon, his hometown. (Jokinen) There are many reasons for Shakespeare's massive appeal but primarily it appears that Shak espeare's continued popularity has been due to the continued availability of his texts over the centuries and due to their adaptability. The first instance

Performance management Essay Example | Topics and Well Written Essays - 1500 words - 1

Performance management - Essay Example Performance management concept links the individual interests and objectives with the mission and strategic objectives of the organisation thus enabling employees to focus on the performance objectives (Aguinis 2012). Historical development of performance management Some of the earliest theorists of scientific management include Fredrick Winslow Taylor who advocated for scientific management concepts with the aim of improving the productivity of each individual employee. According to Taylor, simplification of the jobs would increase employee productivity, and enable cooperation in the organisation. Ideally, Fredrick Taylor contributed to performance management through advocating for the replacement of the ‘rule of thumb’ and replace it a scientific method that could enhance the efficiency of work in the organisation. Taylor’s second scientific management principle is geared at matching workers to their jobs depending on the job description, skills and capabilities of each individual inn the organisation. ... ocation of the work between management and workers in a manner that managers spend most of their work time while laying out strategies and training while workers perform the routine activities in an efficient manner. Taylor made a contribution to performance management through ensuring job description, task specialization and incentive schemes for the highly performing employees (Aguinis 2012). Another early theorist of performance management in organisations was Mc Gregor. He came up with improved performance appraisal methods and measures of improving organisational effectiveness. According to Mc Gregor, performance management should involve appraisals that cater for administrative needs such as salary levels and promotion opportunities, information need such as the need for feedback and suggestion and finally motivation of the workforce. McGregor challenged the original notions of Taylor since employees could not be machine parts that can be redesigned or even eliminated. He perce ived employees as individuals with unique needs thus introduced a human relations approach to performance management. According to his theory X and Y, theory X asserts that average employees dislike work and thus individuals must be coerced since they tend to avoid both work and responsibility. Some of the modern methods that have been implemented in order to encourage this category of employees perform effectively include punishments and rewards (Bacal 2011). Theory Y asserts that work is natural just like play and people will apply self-direction and control in attaining organisational objectives, thus eliminating the need of coercion and punishments. In addition, employees will accept and seek more responsibility if rewards are associated with achievement and creativity of the individual

Krispy Kreme Doughnuts - A Strategic Analysis Assignment

Krispy Kreme Doughnuts - A Strategic Analysis - Assignment Example The third area of examination is with internal strengths. One of the primary strengths for Krispy Kreme is their brand name. The company was founded in 1937 during the Great Depression era, yet survived and proved to be an American success story. Their long history built up good brand equity and reputation over the years. Another research article pointed to the new leadership now in place at Krispy Kreme, after they weathered various accounting and management scandals. James Morgan is the new company chairman; president; and CEO. Another key strength, which is well known, is that Krispy Kreme has a good quality product. Their products are available at many gas stations, supermarkets, Wal-Mart’s, and Target Stores, among other visible locations. The fourth area of examination is with internal weaknesses. One study of the company showed where there is a limited amount of healthy food choices at Krispy Kreme. A second resource pointed how low-carb diets became in fashion just abo ut the time that the company was rapidly expanding (Intini, 2007). Hoyt (2008) pointed out how the company seems to be closing too many stores. Their franchisees are struggling, and even though 28 new franchises opened in the first quarter of 2008; there were 7 closures. The company stated that they â€Å"will close additional stores in the future and the number of such closures may be significant. More problems exist as Krispy Kreme faces slowing customer traffic; a lack of product diversification; and high fixed costs.

Infliximab Drug Monograph Research Paper Example | Topics and Well Written Essays - 1500 words

Infliximab Drug Monograph - Research Paper Example In the market, the drug is traded under the brand name of Remicade. The drug’s main manufacturing center is in United States of America. Infliximab Drug Monograph Infliximab is a drug which is used to treat patients who suffer from rheumatoid, Crohn’s diseases, ankylosing sponylitis, ulcerative colitis, and plaque psoriasis. The Infliximab drug can also be explained as an antibody drug which is used to treat chronic inflammatory diseases. It blocks the impact of necrosis factor alpha which is commonly labeled as (TNF alpha). Necrosis factor alpha is a substance manufactured by human cells, which plays a very crucial role in hiking inflammation in human body. Necrosis factor alpha is manufactured in the body immune system, hence Infliximab is used to reduce the effect of necrosis alpha factor in the body parts and most specifically. in the immune system. The generic name used for this drug is Infliximab while the brand name for the drug is Remicade. Patients with heart f ailure should not receive Infliximab unless tested by the doctor on their capability of sustaining the impact of the drug in the body. Additionally, patients with allergic reaction to Infliximab constitutes are also instructed not to use them (Frederic, 2010). Therapeutic Category The Infliximab therapeutic category is antirheumatic, GI anti-inflammatory (Frederic, 2010). Dosage The most effective dosage for infusion is 5mg/kg of Infliximab which should be administered and used for a period of 0-6 weeks. The patient should then be administered with another 5mg/kg for every eight weeks. The second dosage is administered in the situation where the patient is at moderate to severe infusion condition. This dosage applies to adult and pediatric patients only. In the situation where the patient does not respond to the dosage, he/she should be administered with a dosage of 10mg/kg. The required and most effective dosage for moderate to severe active rheumatoid arthritis is supposed to be 3 mg/kg for the initial 0-6 weeks which should be accompanied by another 3mg/kg for every eight weeks. In the situation where the patient does not respond completely to the drug, he/she should be instructed to take 10mg/kg of Infliximab drug. Alternatively, the doctor should ensure the treatment is conducted for every four weeks to enhance consistency. Other diseases such as ulcerative colitis, plaque psoriasis and psoriatic arthritis should be treated with 5mg/kg for 0-6 weeks which should be followed by5mg/kg for every eight weeks. The ankylosing is better treated by 5mg/kg of Infliximab for the first 0-6 weeks which should be accompanied by 5mg/kg for every 6 weeks. Children are strictly not recommended to use the infliximab drug. Indication Infliximab is used for treating and reducing the symptoms and signs of moderate to severe Crohn disease. The drug has also been confirmed as one of the best drug in treatment of active psoriatic arthritis among the adults and children who are a bove the age of six years. The joint inflammation of rheumatoid arthritis, ankylosing spondylitis, psoariatic arthritis among the juvenile are treated using the infliximab drug. The uveitis and sarcoidosis which do not respond positively to traditional therapies are also healed by this drug. The Infliximab drug is also one of the best in the treatment of pediatric patients who have moderate to severe active Crohn diseases. The drug is applied to the patients

The Sugar trade Essay Example for Free

The Sugar trade Essay Oh the wonderful sweetness of money and sugar. What drove this so called sugar trade, you ask? Consumer demand, return on investment, and slavery were all very important aspects to the making of the historic events in which were the sugar trade. Consumer demand is the product of the addicting compounds which make up sugar, adding it to about everything sugar gradually became a very important aspect in the 1500s normal lifestyle. Return on investment is when you put money into something and get a profit or get your money black plus some, thus making a business out of something. Slavery was a huge part of the sugar trade, they are what made the sugar trade possible, they worked and worked constantly to provide enough sugar for familys in the New World. Consumer demand is one of many parts of the sugar trade but crucial to the survival and thriving love of the product. Sugar consumption approached nearly 10% of overall food expenditures for familys in the 1700s. After 1660 sugar imports always exceeded over all colonial products, that means that they had and wanted more sugar than any other product that was being shipped in from foreign countries. The sugar was shipped in something called a Hogshead, it was a big barrel weighing between 700 and 1200lbs, children loved to lick the remaining sugar left in the barrel after it has been emptied. People love the way sugar tastes, we have for longer than the 1500s, as a matter of fact sugar was cultivated and grown in New Guinea some 9000 years ago. The more slaves there was the more sugar was produced. Slavery is what dramatically helped the sugar trade happen and proceed for so many years before slavery became illegal and machines replaced their jobs. Slaves could be traded for many goods like powder, bullets, brass pans, tobacco pipes, and many other things. At 14 pence a day a laborer in England in the early 1700s earned about 18 British pounds a year. For instance the Hibbert family owned 1,618 slaves in 1833, that year they made 31,120 pounds. In modern day english money thats about $48523, back then that was worth a lot more than it sounds. Familys who could afford to buy slaves to start a sugar industry always made a profit and thrived at what they did. Even if you werent in the sugar trade its self you could buy and sell trades to people who were in the business and still make huge profits. The cost of slaves went up through the years of 1748-1768. Return on Investment, money in slave trade in British Caribbean doubles their money in the sugar trade. Bought slaves for 14 pounds and sold for around 32 pounds, they typically made a good profit depending on where they bought the slave and where they sold the slave. Gives England a trad position. Owned trading system, bought for cheap sold expensively. This system was called a Mercantile system or Mercantilism. This is how the system worked, the English would buy raw items for cheap and refined or made them into finished goods, in this case they would buy sugar cane and refine it until it was white refined sugar, this series of laws began in about 1660 the Parliament in England approved a entire series of new laws taking care of colonial shipping. In conclusion that is what drove the sugar trade, the financial advantages of making money influenced many familys mainly consisting of the rich to enter into the sugar industry and most if not all did very well with their business. Slavery is another huge part of the sugar trade, without them it might not have happened, people might not have made as much money either. Consumer demand, however, is obviously the most important part of what drove the sugar trade. Peoples addicting affection for the sweetening substance got greater with the increase in population and slaves. Sugar is still a huge part of our daily lives, Its branched out to many different countries now, Weve enjoyed sugar even as far back as 9000 years ago and still continue to love it today.

Alha Udal Essay Example for Free

Alha Udal Essay Alha-Udal(from Bhavishya Purana-Part-2) 1 Sootjee said:-â€Å"In vaksara village there lived an abhiri girl named Vratapa. She was fond of doing nava durga vrata in every starting year. She worshipped Chandika Mata for a boon that she asked for herself .She said:-â€Å"Please devi please with my worship and give me a beautiful boon of great child like Valarama and Krishna. Only this I ask from you hey mata swetaishwari†.There lived Vasumaan named king.He saw the abhiri girl and got pleased with her beautifulness. He married her . He begat with her and produce two sons namely Deshraj and Vatsraj . Vatsraj was powerfull and so was Deshraj. Vatsraj’s power was equal to 100 elephants. They won Magadhdesam and they ruled there. There was a Mlechchha king named Satayatta and ruled in Vanaras. His son was strong like bhimasena and always follows his father’s words . He was tall like Taalvriksha(Paam Tree). Therefore his name is Talana.Under his command there is 100s of soldier. By wish Talana came to King Jaichandra for friendship.There came king Jaichandra to Talana but only brought three soldiers with him to test Talana. 2 Soot jee said:-â€Å"In Indraprastha there ruled king Anangapala. To have his own sons he started doing yagya to satisfy lord Shiva. Then lord Siva got pleased with him and king Anangapala got two daughters namely Chandrakanti and Keertimalini. Granddaughter Chandrakanti got married with king Devpala of Kanyakubja and smaller daughter Keertimalini got married with Ajmer king Someshwara.Jai Sharma is Anangapala’s brother who went to Himalayas to do tapasya by this juncture Anangapala gained concentration to rule his empire. Chandrakanti had two sons Jaichandra and Ratnabhanu. Jaichandra was handsome good warrior and with his brother Ratnabhanu won many battles and defeated many kings. Jaichandra ruled east side of Kanyakubja and Ratnabhanu ruled northside of kanyakubja.Jaichandra saw in gauda, banga and other states of maru, sins got expanded. There jaichandra went and punished those sinners of their weightage of sins. Agnivamsa’s lineage was king Gangasimha whose siste r is Biramati. Ratnabhanu got married with her and as prediction of Shiva they got a beautiful child named Lakshman. He was strong enough and  was well known for Khhanda yuddha(Strife war).After seven years Ratnabhanu went to swarga and got pitriloka. Kirtimalini got three sons elder was Dhundukar, middle was Krishna Kumar and small was Prithviraj(Mahiraj and also called some times Bhu raj or Bhupati and Mahipati (not the Mahipati of Mahismati )in the purana). Twelve years they pass their childhood days. When their childhood days were over, Anangapala gave his kingdom and went to Himalaya for tapasya. Dhundukara got Mathura kingdom and Krishnakumara got Ajmer kingdom. All kings obey their parents and always think about their state’s peoples. There were two Kshatriyas who were Chandravamsins namely Pradyota and Vidyota. Pradyota’s son was Parimala and under him was 1 lakh soldiers. Vidyota’s son was Bhishma Simha and he was the senani(captain) of elephantry.When Anangapala died Prithviraj got the kingdom of Indraprastha. He loved his kingdom very much. One day Devi Shakti appeared before him said:-â€Å"Donot conquer the abhiras and extent your kingdom beyond that which may create a big problem in your life and your control for kingdom†. Then Devi disappeared. Jaichandra received two great chandravamsin in his army. By them he made aksahini army. Pradyot, Vidyot and Parimala were mantris of Jaichaichandra and Bhishmashimha got chief of elephantry of King Jaichandra of Kanyakubja. There was a circular shaped kingdom named Mahoba. That kingdom’s king was Mahipati.King Mahipati has two sisters Agama and Malana. He was very upset that till now his sisters were unmarried.He went with marriage welcome to different kingdoms. At last he gave Agama to Prithviraja and Malana to king Parimala. He became happy . After the end of ceremony Prithviraj demanded a fort from king Mahipati. Mahipati then built a fort in Indraprastha. Beyond that fort four caste :Brahmana,Kshatriya,Sudras and Vaishyas living places were also built. That place come to be known as Deholi(Delhi).Prithviraj got control over the village named Deholi. Jaichandra to expand his kingdom took 60 lakh soldier to capture deholi. By that time Prithviraja worshipped Shiv-Shakti for winning and took soldiers for fight. Seeing great number of soldiers in front Prithviraj got afraid. He sent message to Mahipati. Getting the message king Mahipati took 20 lakh soldiers and came to the battle ground. Jaichandra heard the news and warned king Mahipati. Seeing that cleverish chandravamsin arranged extra 20 lakh soldiers and put 60 lakh soldiers in front.by order of kings the war began. By order of Chandravamsin the army  got divided into several parts and attacked deholi soldiers and by this many got injured. Many soldiers of deholi died of unnamed arrows. Seeing that King Mahipati stopped the war. The soldiers of Jaichandra said:-â€Å"Jaichandra is stronger and Prithviraj is fearfull and weaker†. Then Jaichandra said :-â€Å"From today Prithviraj’s state is under my control.† Prithviraja accepted that but in mind he took vow that he will destroy Agnivamsa dynasty.† 3 Sootjee said:-â€Å"One day Ratnabhanu served Prithviraja. By seeing the scene everybody was impressed. Ratnabhanu had a nice necklace which wears by his only wife, the beautiful one Viramati.Prithviraja got awestruck by seeing the necklace.They had son named Lakshana who is stronger.Gangashimha’s second daughter named Divyabibhabari got married with jaichandra. There was a woman slave named Surabha. She was a master of Kama. King Jaichandra was attracted to her. They begat themselves and got a daughter named Samyogini. After 20 years she became the eligible one for marriage. For sayamvara, king Jaichandra arranged everything. He welcomed Prithviraja in that Sabha. He made mind that he will give his daughter to lakshmana only. It for insulting he called Prithviraja.He arranged everything for Kanykubja prince Lakshmana.He called his Brahmin general Chandrabhatta and said:-â€Å"For kanyakubja you built a swarna murti(golden statue) for gift and it will be like Prithviraja.†By hearing this Chandrabhatta went to worship Maa Bhavani to start his work quickly.Jaichandra also invited many kings of different kingdoms.Then the sabha started and chandrabhatta had kept the statue in middle of the sabha.Samyogini saw the statue and got inspired the man and he made his mind that she will marry only the man who is like statue.But in the sabha everybody’s mouth was fulled with name of lakshana. Then Chandrabhatta said to Jaichandra:-â€Å" It was awesome scene outside in our place please sir do observe it†.Jaichandra observed as Chandrabhatta said. From Prithviraj there came 1 lakh elephantry and 7 lakh horse men. 1000 charioters and they are all trained arrow mens.1 lakh foot soldiers in them 1200 mens are with strength . 100s of footsoldiers protecting Prithviraja infront .Hundreds of hundred family member came from Prithviraja in which his wife also was present.King of Kanyakubja Ratnabhanu came there . Dhundukara came with his elephantry.There also came Krishnakumara.They were the doorkeeper seeing that if anybody will do mischief will be sent out of the place.In betwwen  200 km the strenghiest army is being placed.In between there was Jaichandra and Prithviraja who were surrounded by 1 lakh elephantry and 7 lakh foot-soldier. There was 8 lakh soldiers protecting the place.Those surrounding soldiers of Prithviraj were Suklavamsin. Everywhere there was standing soldiers for wars. In Ishana direction there were kurmahara who sat and building the vocal musical equipments.There also present Mahipati, Bhishma Shimha,Parimala and Chandravamsin warriors Pradyot and Vidyot.They were surrounded by foot-soldiers who were ready to do a continue war for five days.There were 10 thousand elephantry and horse were in lakhs. Also present there 5 lakh footsoldiers near them.There present 300 chariots. There present king Ratnabhanu who is protected by 100 elephantry , 3 lakh foot soldiers and 1 lakh horsemen. Thus that place creates an illusion of heaven(Swarga puree) . In one side Sanyogita(Sanyogini also called Samyogini) was thinking of getting Prithviraja as her husband.She heared of the name coming around the sabha was lakshana and she saw lakshana was not the person alike the statue.Therefore she became sad and again and again calling Mahadeva and Mahadeva in mind.MahaDeva got pleased with her and released Maya on Prithviraja. Prithviraja got deluded in the maya and looked over Sanyogita and got attracted to her beautifulness. He then arrived towards her and by seeing him she got fainted.He took up her body and arranged all soldiers of him which he brought into the sabha. He forcefully took the body of Sanyogita and fled to his country Deholi with all of his Deholi soldiers. When these news reached to ear of everyone present in the sabha , there started a chaos. Then king Jaichandra kept half of the soldiers in entrance of the state and his house. His soldier chieftain chandravamsin brothers Pradyot and Vidyot reorganize the rest half of the soldiers present in the state.They all declared war on Prithviraja and came to Kurukshetra region for the war.Suddenly the war began.Horsemen fought with Horsemen and elephantry fought their opponent’s elephantry.It started to build a fearful in shape. In the end of the day they lost their strong soldiers.They all feared and with King’s order they stopped the fight and took their respective places to spend the night. In morning with the order of Pradyot , they began the fight with chieftains of Deholi.Vallama(a pointed metal headed weapon) sounded with opponent’s Vallama. Dhundukara continuously shot arrow towards Pradyot. The well-known Varuna-astra when  struck to Pradyot he got senseless and fell down.There came Dhundukara and put pradyot to death.In that mament Krishnakumara was doing war with elephantry.By angry mood Krishnakumara shot Surya-ashtra. With that divine arrow many got dead.Vidyot also died from that arrow with his soldiers.Ratnabhanu then came to that pace and started the fight.Then Prithviraja arranging 1000 elepnahtry and went to do war with Lakshana.With Shiva’s boon King Prithviraja was strong and agry with Bishmasimha and Parimala he shot fearful Rudra-astra to Lakshana.To save Lakshana Ratnabhanu went there and took the arrow in his body and got fainted and fell down.The illusion of Rudra-ashtra had deluded Dhundukara which is seen by his brother Prithviraja. He then to cut off the illusion shot Vaishnava-astra.Therefore by maya-cutter vaishnava-ashtra Ratnabhanu also got his sense.He got up and fought with Krishnakumara violently.Both were dead under the paws of elepha nt.Others were died by naga-ashtra(snake creating arrow) and Kharga(rounded shaped big knife).Many paths opened in the fierce full war but the path of winning is still very far. After the end of the day the deadbodies of great warriors were carried off in their resting region region. The soldiers of Kanyakubja when saw teir king was dead they got feared.About five lakh died soldier’s wives were present there crying in grief ,falling and fainting by seeing their family membersare dead. Kings of both side got fear by the scene .Ratnabhanu and those who were dead were cremated by hidu dharma(were burnt in fire).The army of Jaichandra want to surrender themselves in the next morning to Prithviraja.When Suryadeva appeared in the morning and it’s rays fall every-where. Both-sided flags were raised again. Bhishmasimha, Parimala and Lakshmana were in sadness as their fathers were dead.They came out and laid friendship with Dhundukara.There army of Prithviraja sang Prithviraja won and king Jaichandra lost. Therefore Jaichandra and others laid friendship with Deholi king Prithviraj. Jaichandra of kanyakubj and Deholi king started a big ceremony with happiness in mind. 4 Sootjee said:-â€Å"In ganga dynasty the first worshipped god is Indra. Bhishmasimha also after birth ,started to worship Indra.(Shakra deva).Oneday he started to do strong tapasya of Indra by worshipping Surya deva.He prayed:-â€Å"Please god give me a divya (magical) boon and please with my  prayer god Indra!†.Indra got pleased and gave him a divne female deer(divya harini).Bhishmasimha was very happy with this and every day to satisfy Indradeva praised Indra with his stotra(prayer) and meditate on him.One day king Parimala was very sad because his father was dead.He praise the earth and stated to worship Shiva.Shiva to examine him gave him a strong disease named Sarparoga.After five months went the strength of the king Parimala broke down.† He knows that if he did pray lord Shiva in mind , many strong diseases will get vanished.Therefore he did not stop praying lord shiva in mind.With his fatal health,king took his own family to Kashi.Under the banyan tree they spend their night.King said in mind :-â€Å"Your name is always in my mind†.Hearing this beautiful words lord shiva took form of snake and went there.King to get well praising shiva again and again falling on the floor of kashi temple saying:-â€Å"If you lord did not remove the disease from my body,I will not drink water and take food†.Hearing this lord shiva immediately healed the disease.The happiness got filled in his mind and body.Expressing the happiness he said everybody present there what had happened to him and how did he got cured? . Then king Parimala tells to bring oil to bath Shiv linga.†Sootjee then said :-â€Å"Who will hear this story will get cured from sins attached to body.† Sootjee said:-â€Å"Painting a picture of snake bearing shiva in mind,king Parimala started bathing linga of Shiva situated in Kashi temple.The the king did Sashtanga pranayama- mudra to praise lord Shiva.His wife gave Bhoga(a hindu belief of giving food to god ,so that god may eat and touch the food and make it a divine one) to Lord Shiva. Then King sarted to praise shiva with this stotra:- â€Å"Thatho jaatam sayam lingam mam gushtavyam sanatanam. Jyoti rupam sarva laksha samanvitam. Nishi thhe tha maththadadha the dikshu suryatvam aagatham.† By this for one month of worship king pleased lord Shiva.He painted lord Shiva in mind to please Shiva.Having pleased with king lord Shiva appeared before him and told to ask a boon from him.By hearing this King Parimala said:-â€Å"if you god truly pleased with me then please stay in my house always.†Shiva blessed him with the boon and vanished in the linga.Every day king distribute gold to peoples.Having pleasing everybody king with happy mind went to mahavati-puree.Every-body was astonished to see the fully cured king.After the end of the year he went to the state of kanyakubja to meet king Jaichandra.Seeing king Parimala everybody got happy and  over-joyed.Every body is seeing the miraculous king who had cured the fatal disease.Seeing the cured king Raja jaich andra was also overjoyed.He said to Parimala:-â€Å"The peace will not stay for so long in the states and you caused happiness to every of my subjects also me ,hence I assure you of future help when you will be in need. †By hearing the pleasant assurance of help from King Jaichandra, King Parimala went to his kingdom.† Sootjee continued :-â€Å"To get boon Lakshmana everyday worship Lord Vishnu and every day pray by these words:-â€Å"I you were not there ,I may not be alive today.You are the real protector O Vishnu!.Please give me a divya (divine) vahana(carriage,in hindu, an animal who used to carry men from one place to another) by which every enemy can be destroyed easily.†Then Jagannath dev from his leg created a divine chariot carried by elephant named airavat sent it to lakshman through king.After that with everybody king Parimala went to Mahavati puree.There great Talana the son of king Venarasa was drinking a sweet intoxicating drink made of honey. Mahavatee puree’s king Mahipati was sitting in his own place.Then Talana went there and said to king :-â€Å" Hey rajan please kind with me and give me what I want.†At the end of the month the great Talana repeated the same word,then rajan realized of his want.To please him and to remove sadness from his mind he went to Venaras and gave the kingdom to Talana after consulting to Venras king Satayatta. Mahipati then came to his home and gave a fort to Deshraj and Vatsraj ,the abhiri kings .That fort was situated in between mountains and decorated with flowers ,creepers.The gentle winds blows there making the place lively. The two sons :- Vatsraj and Deshraj was like his parents strong and brave. Then Talana the mlechcha king of venaras having declared as Yuvaraj of his kingdom was very happy.He was fond of Rakshashas. Therefore he called the mlechchas of his kingdom to have a great ceremony in mahavati puree for worship of May danava(a famous danava created by Vishnu,does works like Vishwakarman in rakshasha kula and a famous character in Ramayana).To attained that ceremony there came Deshraj and Vatsraj after crossing mountains.Many kings came to attained the ceremony.There present 60,000 warriors surrounding Talana.There present ministers,brothers,and kings who are chandravamsins.Everyone praising the great Talana. 5 Sootjee said:-There was a king named Jambuka ruled in Mahismati who is  freared of Prithviraj .With prince Kaliya he lived in the place which is situated near Narmada river.He is the friend and general of Prithviraj.King Jambuka does worship of the earth and different dev devis(god and goddesses) .Then he started to do worship of lord Shiva.For want of boon King Jambuka everyday does worship of Lord Shiva. The king said:-â€Å"Hey Mahadev what boon you want you give it to me.†Then Lord Shiva appeared before him and said:-â€Å"Hey king you are the best worshipper of me.Let you and your soldiers be undefeated.†The lord Shiva disappeared.The Rajan to show his love towards Lord Shiva ,he went to Maheshwaram teerth with his prince Kaliya and took his soldiers there. Seeing the beauty of the place everybody got wonderstruck and they all praised that place. Rajan said:-â€Å"Everyday we must worship Pritri deva† and by saying this he went to ganga for tarpan(an hinduic tribute to pitri deva i.e forefathers) .King said :-â€Å"hey pitri dev please keep my body and soul purified†.By doing sradhdhic tarpan rajan praised Mata Ganga with vidhis the king went to his own house.Kaliya’s sister name is Vijayasini.Kaliya asked his sister :-â€Å"what should I give you that is beautiful and precious in your eyes†. Then his sister said:-â€Å"Give me necklace and precious jewels.†Kaliya then went with lakhs of horsemen and did bath in ganga.Then after doing bath in ganga implying all vidhis(rituals) he gave many danas(gifts) to brahmanas. Afterbathing, Kaliya looks for the necklace, first in Kanyakubja (Kanauj), but learns Kanauj is wealthless.He saw king is strong but the state is filled with dues and there is shortage of wealth. Then he then learns to attack Mahoba as he saw that Mahoba is filled of wealth and j ewels.Prince Kaliya then went with 1 lakh Horse men to Mahavatee puree to get necklace and jewels for his siter.There went general Mahisena with king and his soldiers and warned that to give all the wealth they has or fight with them. Mahipati got feared and called Lord Shiva again and again saying either you give welth or please protect me and my soldiers from wrath of king Jambuka.Then Lord Shiva appeared and said to king :-â€Å"Hey king please say the thousand names of Mata Chandika to protect you and your Soldiers.†Then king said the thousand names of Mata Chandika and protected him and his soldiers.Then kings send his generals for fight.He took help of Kanyakubj ruler Jaichandra. Another side for not getting their demand Mahisena and his soldiers get ready to fight.Then king Jaichandra came to fight with the soldiers.There came Deshraj with thousand Naga  warriors.There came Vatsraj with 16000 horsemen.At last came the soldiers of big Talana.There started a fierce full war between them.It goes on till night.Jaichandra was about to win the war. Suddenly there entered the friend of Prithviraja, Jambuka with soldiers of mahismati.The soldiers,Kaliya and king Jambuka went everywhere and started fighting .Jambuka went middle of the battlefield with half of the soldiers and put Mahadeva(Lord Shiva’s) Moha(illusive) arrow in his bow and shot it to the opponent soldiers. The arrow is full of Sidhdha mantra by which the opponent soldiers fell down to ground.Then with sword they started to kill the opponent soldiers. The soldiers of mahismati started to praise their king.Everywhere spread fear.There came Bhisma Shimha with soldiers.With Surya-datta(Surya-astra) arrow he cut of the maya i.e illusion. Then everybody of his friendly soldiers got up but getting their senses.Then taking sword they cut off the opponent’s soldier’s body. Many fall senseless,other got pressed under the paws of elephant and many got wounded by number of arrows.Then mahismati soldiers accumulated themselves and started fating with opponents.Sword tore and fell to the ground and many got killed and fell to the ground.There came big Talana and stared stomping over his opponent and tearing them apart with sword. He defeated his opponent Kaliya and his soldiers.Many got killed and King jambuka was injured and fall to the ground. With very strength he prayed to sankara(shiva).By that time both side’s half of his soldiers are dead.Shiva spread his maya.Then King Jambuka got up and gathered his half of his soldiers and went from the battlefield.Thus king Parimala defeated his opponents.Everybody sang of their win.Seeing they have won the battle Jaichandra was surprised. Talana organized their half of the army. Then Bhishma Shima went to his house. After five months all kings went to house Bhishmasimha. Because his wife ,the daughter of Gurjara(gujrat)king named Ravyadaalasaa gave birth to a divine child .Every king gave number of wealth to Bhisma-simha.By the order of lord shiva the portion of Sahadeva took birth in the house of Bhismashimha.The child’s name is Deva-simha, a well-known warrior and knowledge-able person of the future.

Nestlé and Nestlé Malaysia

Nestlà © and Nestlà © Malaysia EXECUTIVE SUMMARY The existing company that has selected is Nestlà © (Malaysia) Berhad. This report starts with an introduction and a brief history about Nestlà © and Nestlà © Malaysia. This report includes the vision and mission of Nestlà © and how Nestlà © is going to achieve them. This report also includes a brief summary of Nestlà ©s market segmentation with examples provided. It discusses the strengths and problems of the company followed by the solutions to solve the issues. In the end, there are some suggestions recommended by our group and a conclusion of this whole report. TABLE OF CONTENTS Assessment Criteria..2 Plagiarism Report..3 Executive Summary. 4 Table of Contents..5 Content Introduction..6 Market Segmentation7 Strengths8-9 Problems and Solutions.9-11 Recommendations..11-12 Conclusion.12 References.13 Appendix14 CONTENT INTRODUCTION Nestlà © is a multinational company and is of the worlds largest in food and beverages industry. Heinrich Nestlà ©, whom also known as Henri Nestlà ©, was the founder of Nestlà © Company (Nestle. 2010, Introduction, Nestlà © [Online] available at www.nestle.com), which headquarter is in Vevey, Switzerland in the year of 1866. Nestlà © Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Nestlà © Malaysia head office is now located in Mutiara Damansara, Petaling Jaya, Selangor, and has 6 sales offices with more than 5000 employees nationwide. Besides, Nestlà © manufactures its own products in 7 factories and markets over 300 Halal products across the nation. (Nestlà ©. 2010, Nestlà © in Malaysia, Nestlà © [Online] available at www.nestle.com.my) Nestlà © specialized in foods and beverages industry, a few of the many well known brands Nestlà © has in Malaysia includes Maggi, Nescafà ©, Milo, Kit Kat, Nesvita (formerly known as Ne stum), as well as pet care products such as Purina and Friskies. Nestlà ©s vision (Nestlà ©. 2010, Corporate Philosophy, Nestlà © [Online] available at www.nestle.com.my) is to be the leader in Nutrition, Health, and Wellness Company by delivering world-class products of the highest consistent quality, reliability, and convenience based on business excellence principles throughout the operation. Nestlà ©s mission (The Nestlà © Corporate Essence Our roots and wings 2007, p.4) is to enhance the quality of life with good food and beverages, everywhere, so people could live a healthier life. In order to achieve their vision and mission, Nestlà © Nutrition Research Centre (Nestlà ©. 2010, Research Development, Nestlà © [Online] available at www.nestle.co.jp) pays great attention to understand the consumers nutritional and emotional needs and utilise todays world superior science and technology to produce high quality products to the world. MARKET SEGMENTATION Every consumer has different needs. Hence, it is not possible to satisfy every customer using a same marketing segmentation, which is also known as mass marketing by offering a single marketing mix to all consumers. Moreover, as a global market has become extremely competitive, and consumers are increasingly demanding which is very difficult to satisfy. Therefore, Nestlà © uses target marketing for every product to their customers. For example, in consumer product, Nestlà © baby milk product such as Nestlà © Neslac Excella Gold is segmented only to infants and toddlers. However, baby does not have the capacity or capability to buy the food they needed. Therefore, to market this baby milk product, Nestlà © does not fully focusing on babys basic need which is hunger, but also to the babys parents in terms of how the nutrition provided will give their children the best possible advantages in the childrens life and development. Another example is Nestlà © Milo, the milk beverage with chocolate and malt. Don Howart, the executive director of Nestlà © and Singapore Coffee and Beverages claimed that Milo remains popular among the young and has a 90% (The Sun. 2010, Milo with ProtoMalt to get through the day, Sun2Surf [Online] available at www.sun2surf.com) market share among chocolate malt drinks in Malaysia. Besides the youngsters, old people and active people are also part of the target markets of Nestlà © Milo drinks. However, at first, Nestlà ©s business was launched internationally and realised the fact that food products have to be taken into account to the local eating and social behaviour due to the particular countrys practices, cultures, and traditions. Therefore, (1) Nestlà © has always shown respect for diverse cultures and traditions and trying to integrate itself as much as possible into the cultures and traditions, adding also to the local environment its own set of values. Therefore, (2) Nestlà © embraces cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. (The Nestlà © Management and Leadership Principles 2006, p.9) STRENGTHS Nestlà © is a multinational company, not to mention Nestlà © is also the largest industry in foods and beverages, hence Nestlà © has every capability to attract more consumers compare to the local companies. On account of its high market share and high financial power, Nestlà © also has greater financial capability in altering existing products in terms of packaging, the formula of the particular product and others or creating new products, as well as to adapt or upgrade latest information system technology in manufacturing, order processing and other related fields in order to sustain their competitive advantage by delivering lower cost of goods and services than their competitors in this dynamic environment. Secondly, Nestlà © has quite an effective strategic marketing capability. For example, Nestlà © Maggi instant noodles has built a stable patent and is very well known in many countries especially in Australia and Malaysia. This is because Maggi instant noodles is easy to be differentiated from its competitors such as Cintan Instant Noodles. Moreover, Nestlà © has also developed a very strong brand name for Maggi instant noodles because of strong advertising, which has indoctrinated most of the people to name the other brands of instant noodles as Maggi instant noodle instead of the brands original name. Furthermore, Nestlà © also has a strong Research and Development operations that helps the company to achieve cross-border synergy such as packaging its global products to local preferences. Nestlà © also emphasises on using todays information technology, which Nestlà © believe it will present a long-term opportunity for them to smoothen the companys operation or to increase efficiency in packaging, among any other companys operations. Besides, Nestlà © also has better technological capability, for instance, to renovate the existing products to be more innovative, higher quality, and much healthier product as Nestlà © realised that consumer-centred innovation and renovation is the most important pillar of Nestlà ©s worldwide strategy, which would accelerate Nestlà © to advance from good to better. (The Nestlà © Corporate Essence Our roots and wings 2007, p.34) And because of Nestlà ©s commitments, more people trust on the products delivered by Nestlà © because of its prope r health and safety measures. Besides, Nestlà © also has great leadership attributes. The leaders such as the top executives, branch managers, and others are responsible in building organisation capability. For example, the Chairman and Chief Executive Officer of Nestlà © S.A., Peter Brabeck, (Castelarhost. 2005, Nestlà © LC1 S.W.O.T Analysis, Castelar Articles [Online] available at www.articles.castelarhost.com) emphasises internal growth worldwide, which means to achieve higher volumes of sales by adding value to the products, renovate existing products, and innovate new products, to keep pace in the industry because of rapidly changing of consumer expectations. PROBLEMS AND SOLUTIONS Nestlà © produces hundreds of products, has a global network of suppliers, and multiple distributions and selling channels. Hence, to anticipate and respond in this rapidly changing in market demand condition is very difficult. When forecasting a market demand, Nestlà © will need information to detect shifts in demand early so they could adjust for trends and send the right messages to the suppliers, shippers, and distribution centres before they are flood with unwanted or defective goods or shortages. (Manhattan Associates. 2010, Planning and forecasting: Anticipate and Respond to Changes in Demand, Manhattan Associates [Online] at www.manh.com) However, every company has its weakest links, so is Nestlà ©. The weakest links are issues they are unable to control. (Labs. 2010, Supply Chain Efficiency Starts at the Top, Food Engineering [Online] available at www.foodengineeringmag.com) Firstly, the most common problem is the sources of supply of raw materials. This is due to a sudden and unexpected increased in demand, which will cause extreme supply shortages for commodities that will result in major price increases. For instance, bad weather and natural disasters have always been an issue affecting incoming raw materials. Secondly, the inaccuracy of orders received in inventory. No company can ever achieve the requirement of zero defects especially in foods and beverages industry. For example, when the purchasing department of Nestlà © ordered 10,000 of mixed berries yoghurt from its dealer, but what the retailer received was only 8,000 of mixed berries yoghurt, or on another occasion they might received defective inventori es. Another example is, when Nestlà © tells its dealer that they needed extra orders of a particular product to be shipped right away because of unexpected increased in demand, but in fact, the supplier may already has orders from other customers. This usually happen during special occasion such as Chinese New Year, the demand of Nestlà © Cornflakes cereal will increase because many people will buy this product to make cookies. This will causes Nestlà © to encounter a great loss because of inaccurate order of magnitude because they could not produce the actual output needed. Therefore, in order to solve these problems, it is crucial for Nestlà © to engage with multiple suppliers or dealers in that particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Besides, Nestlà © should also base on their demand and purchase planning on last couple of years of sales to forecast current year of demand and supply. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase the flexibility of material supply management, as well as to enhance the bargaining power of Nestlà ©. However, if there is a surplus, Nestlà © may need to plan a promotion to clear their inventories, otherwise Nestlà © will encounter a great loss such as paying high material handling cost, waste of warehouses space, or inventories that are not sold became defective and may need to be disposed which no profit will earn. Therefore, when there i s a big event organized such as Jom Heboh Carnival. Nestlà © will set up a booth at the carnival to sell its products, which are close to the expiry date at lower price such as Maggi products, Nescafà ©, Milo, yoghurt drinks, Nestlà © ice creams and so on. People often buy the products in big quantity because of the lower price than the market price. As a result, Nestlà © could clear their inventories rather fast and save some space in the warehouses. which is a win-win situation. Thirdly, even though Nestlà © has a logistics department but it doesnt deal with transportation logistics. Nestlà © outsourced its supply chain transport to the third-party logistics (3PL) as Nestlà © tries to cut their supply chain costs and to concentrate more on their in-plant operations. Although Nestlà © doesnt have a transportation logistics department, but they do have a delivery team to cooperate with the third-party logistics in routing protocol. Nestlà © is using a Dynamic Source Routing (DSR), which is a simple and efficient routing protocol designed specifically for use in multi-hop wireless ad hoc networks of mobile nodes. The protocol is composed of the two main mechanisms of Route Discovery and Route Maintenance, which work together to allow nodes to discover and maintain routes on-demand to arbitrary destinations in the ad hoc network. (Maltz. 2003, The Dynamic Source Routing Protocol CMU [Online] available at www.cs.cmu.edu) Therefore, the delivery team is there to help Nestlà © and the 3PL that DSR is working as per company direction as well as DSR performance. Next, it is the poor partnership relationship between dealerships and consumers. Dealers need these capabilities because they, in close partnership with manufacturers Nestlà ©, are a connecting hub of services for the consumers, and other stakeholders. However, Nestlà © solved this problem by using the Dealer Management Systems (DMS) as well as their dealers. DMS is a software solutions that provide tools for managing sales, services, parts and inventory management, business management, integration, and core architecture. DMS help manufacturers and dealers create integrated marketing campaigns to offer inventory to target markets. This will integrate innovations into traditional in-store sales and service processes and offer technologies for non-traditional merchandising, sales, and service strategies through alternative channels for consumer engagement via Web, by phone, or in-vehicle. (Microsoft Corporation. 2008, Microsoft Offers the Dealer Management Solution Microsoft [Online ] available at www.microsoft.com/automotive) RECOMMENDATIONS After the reviews stated above, those were not the only solutions that are available. MDZ has come up with a few recommended suggestions that may work or solve the problems that were encountered by Nestlà ©. Instead of just finding or having multiple suppliers, Nestlà © could acquire the inventories from the other outlets from the other region. Because some regions have different demographics, for instance, race. Some areas have higher percentage of Malays such as Kuantan, Pahang, and some may have higher percentage of Chinese such as Ipoh, Perak. The Chinese New Year (CNY) example stated above, in Kuantan area, there might be less demand during CNY, so to prevent shortage, Nestlà © could just acquire the inventories from Kuantan. However, if there is a surplus, and unable to clear the inventories at a short time, Nestlà © could consider donation for short-run purpose, this could help to clear the old stocks, as well as to help the donation receivers and build better goodwill and name of Nestlà ©. Secondly, Nestlà © is a multinational company; it definitely has the capability in owning a transportation logistics department. Because of the hundreds variety of Nestlà ©s products, 7 manufacturers in Malaysia, as well as thousands of customers such as retailers, wholesalers, distributors and so on, Nestlà © could handle its own transportation service. Nestlà © could gain the whole power in such as mode selections, routing, and others. They could do almost anything such as consolidating different type of products but to the same outlet. Besides, they could save every penny they use in transportation cost compare to third-party logistics (3PL) because 3PL charges according to the quantity, inventory storage space, value added processes such as special handling, and more. It may benefit in the short run, but definitely not in the long run, as Nestlà © centred in the long-term business and strives to achieve effectiveness and efficiency. Lastly, Nestlà © could use both manual and automation system in managing sales, services, and others. This is because one cannot trust wholly to a machine, as it may not be documenting the steps in its own processor. Because some steps cant be automated and may required operator intervention to prevent the escapement processing steps, even though adapting advanced technologies could help saving cost as labour cost is reduced, but if there are still problems occur, it will affect the business such as loss of customers because of the mistake. Therefore, Nestlà © must update the system software regularly and full utilisation of available technology as well as the manual operators, which will effectively increase the efficiency and dependability of the supply chain systems. CONCLUSION Nestlà © exerts great efforts to achieve its visions to be the leader in Nutrition, Health, and Wellness Company by producing better quality of products to the consumers. Nestlà © also study about the consumers needs from time to time and satisfy the consumers as much as possible. Nestlà ©s strengths such as high financial capability, effective strategic marketing capability, strong research and development, as well as great leaderships have helped them through the obstacles. Above all, Nestlà © focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world.